How does heidi combat the shortage of skilled workers? - Case Study

A portrait image of Florian Lethen, Managing Director of heidi

Florian Lethen (Managing Director, heidi)
February, 10 2025

An electrician wearing a cap, fixing an electrical device on the wall of a house.

The challenge

A medium-sized electrical engineering company from northern Germany with a focus on industrial technology was having great difficulty finding qualified electricians in Germany. Before working with heidi, our current client was already using social media campaigns and local recruiting platforms and service providers, which resulted in high ongoing recruiting costs without being able to find enough qualified specialists. Against this background, the company decided to try out a collaboration with heidi in order to recruit international specialists and make the entire recruiting process efficient and sustainable.

Our approach

Step 1: Analysis

  1. At the beginning, the heidi team analyzed the specific requirements of the company. In addition to technical qualifications, emphasis was also placed on language skills, professional experience and willingness to travel. At the same time, the potential candidate pool was examined in over 50 countries (EU & non-EU) in order to identify the most promising target countries.

Step 2: Target county and campaign strategy

  1. Based on the requirements, heidi launched a recruitment campaign in countries with a high availability of qualified electricians. Over 100 international channels were used for this. In addition, heidi's existing talent pool of around 5,000 specialists was checked for suitable candidates.

Step 3: Qualification test and pre-selection

  1. Over 300 potentially suitable candidates were identified within two weeks. Using a three-stage process - consisting of CV analysis, virtual technical assessments and interviews - the 15 candidates best suited to the client's requirements were selected and presented to the client through our digital platform.

Step 4: Setting and relocation

  1. After several virtual interviews, the company opted for a candidate from Turkey. Thanks to heidi's support in the visa and relocation process, he was able to start his new position within three months. His qualifications - 10 years of professional experience as an industrial electrician, A2 German language skills, full IHK recognition of his training - made him the ideal candidate.

The result

Our client not only benefited from the rapid filling of the vacant position, but also from a structured process that saved time and resources. The entire process took four weeks, from the creation of the requirements profile to the signing of the employment contract.

After the employment contract was signed, heidi supported the client in carrying out the accelerated specialist process, which was completed within three months, meaning that the specialist can already support the company today.

The managing director and owner said the following about heidi and the hiring process: “Thanks to heidi, we saved a lot of resources and were able to gain another member to our family. We look forward to continuing to work with heidi in the future.”

This case is an example of how heidi supports companies in overcoming the challenges of the skills shortage. Our approach - from the needs analysis to the final relocation - ensures smooth cooperation and the sustainable filling of your vacancies.

How can heidi help you?

Would you like to find out more about ways to recruit international skilled workers? Contact us now for a free, no-commitment initial consultation and find out how heidi can help you recruit skilled workers.

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